What is SEO in Digital Marketing and How it Works?

What is SEO in Digital Marketing and How it Works?

Today, a large number of business organisations and companies are using digital marketing strategy to create brand awareness and drive large number if customers. However, before business owners should use digital marketing for promotion, they should learn what is SEO in digital marketing in detail. 

What is SEO in Digital Marketing 

SEO is the abbreviated form of Search Engine Optimization. It involves the practice to increase both the quality and quantity of online traffic to the website with the help of organic search engine, especially Google results. Based on broad classification, SEO has two different categories I.e. on-page and off-stage SEO. If you want to get answer of what is seo and how it works, you must dedicate your time to know both on-page and off-page SEO strategies. 

What is On-page SEO

On-page SEO includes all types of optimization methods, which you include and control on the website. With the help of on-page optimization, you can make your website valuable and usable in front of the users to improve visibility and ranks in Google and other search engine’s search results. 

If you still have questions related to what is on-page SEO or optimization, we should say that the optimization technique focuses on title tags, keywords, meta description, contents, speed, mobile friendliness, speed and many more. 

Accordingly, items of on-page SEO action involves the optimization of meta descriptions and title tags, writing of quality and in-depth contents, streamlining the website navigation, writing quality and in-depth contents and increasing the website speed. 

What is Off-page SEO 

Off-page SEO involves various actions, which you take outside of your business website to influence its search rankings in SERPs I.e. Search Engine Result Pages. Accordingly, you have to get answers to a few of the common questions I.e. how keywords help in link building or creating backlinks, what is SEO keyword and what is seo backlink.

Role of Keywords in Link Building 

Keywords always have the power in link building associated with search engine optimization. SEO experts have found keywords as useful in various ways and for different phases or activities in the complete link building process. 

With proper identification of keywords, one can understand the activities and or behaviour of target audiences. Along with this, keywords may tap in the interests of target audiences with the help of existing contents and convert them as brand followers or permanent customers. 

How Keywords as Anchor Texts are Helpful

Other than what is SEO keyword, many newbie of online marketing sector ask how keywords in the form of anchor texts are helpful in SEO. Anchor texts are clickable and visible texts present in any hyperlink. These are words or phrases used while linking to the internal pages of your website or pages from any other website.  SEO marketers use targeted keywords as anchor texts for link building and internal linking from different websites to help different pages to get ranks on Google and other search engines. Only you have to use anchor texts in such a way that it does not cause the problem of over optimization.